Our Team

Lucy Bartlett

Lucy lends her hand to everything that is required. Lucy’s strengths are motivation skills, organisation and inspiring us all to achieve our goals. A keen skier and gardener she like to apply her extensive business experience to making all our jobs easier.

Alastair Ward

Managing Director
Alastair works closely with Lucy running the business. A chef who has worked for great names like Rick Stein, Michael Caines and Charlie Trotter in the past which brings huge food knowledge and a grasp of customer expectations. A keen hockey player and hockey coach.


Giles Prime

Operations Manager
Giles runs our accounts department and also operations and logistics. He is a keen figures man so not much get past him if you are late paying or if there is no remittance with the payment! A keen cyclist, Giles thinks nothing of cycling 100 plus miles and shooting up a hill or mountain.

Sarah Stirling

Development Manager
A keen horse enthusiast and mother of two. Sarah is also a very competitive rower at Sudbury Rowing Club and has recently competed in the world masters in Copenhagen. Sarah is unbelievably also a grandmother, her beautiful granddaughter was born last year.


Jon Gay

Development Manager
Jon has had ten years experience in a range of kitchen across East Anglia. A recipe book hoarder and kitchen gadget obsessive. Jon is a stickler for quality of products and ingredients as well as locally sourcing. When not cooking or thinking about dinner - he's often found following East Anglia's Finest Football Team - Norwich City.

Colin Welch

There is nothing Colin does not know about buying. He has been in the Food Wholesale for nearly 30 years and has encyclopaedic knowledge of the trade. Colin is a long suffering Ipswich Town fan.


Barry Sturman

Frozen Purchasing
Barry runs our Frozen department and he is thrilled with our recent investment in the fridge and freezer upgrades. He loves whiling away the hours at -20 and is never far away from a stock take. A real font of frozen knowledge. Barry loves his regular weekend breaks with his children and grandchildren on the Norfolk Coast.

Angela Juliano

Our resident vegetarian but she will happily sell our beautiful pancetta and cured meats with gusto. A quick witted mistress of the telesales department which she controls with fantastic attention to detail. No invoice leaves the office without Angela’s approval. An addict of handbags, no one has more. The last count was 78!


Hazel Breeze

Hazel is our newest recruit she knows cheese from cheesecake. She had 7 years of management experience running pubs in Suffolk. With a sense of humour and adventure, she recently enjoyed the trip of a life time; exploring the Galapagos Islands and Peru.

John C

John runs the night shift, manning the phones and overseeing picking and overnight ordering. He is a stickler for detail and articulate handover notes. A great family man who is hugely proud of his two sons. Hugely polite and regularly drawing compliments from customers.



Paul is chief picker. Paul’s strength is warehouse organisation his ability to organise stock Paul is a keen fisherman in his spare time.


A stalwart of the business and a firm customer favourite. No task is too great for Barry, helpful, consistent and his catchphrase is "I always deliver-on time". A keen fisherman when away from work so always expect tales from the riverside....



Melvin has been with Elm Valley for years (and years). He is a driver with a can do attitude. Your wish is his command. He is never happier than when spending time with his grandson.


Tony used to be in the building trade before he joined Elm Valley 5 years ago. Like Barry, Tony is a keen angler and gardener, spending much of his summer spare time at his allotment.



Ben joined us a year ago and is the baby of the team. Ben is great with customers and works in the warehouse and cover drivers holidays on the road.


Graham mainly covers the A14 and A12 corridors. He is an avid car fan and has spent many a weekend at Santa Pod. Graham is also a dab hand at repairs around the building and is great with our vehicles.



Bernie is our newest team member and puts the rest of us to shame with his good nature and enthusiasm. He is always the first to put himself forward for the early morning runs and is already a customer favourite.